Focusing on the "brain of LED display", what are LED Display Control System manufacturers doing?

As the core component of the LED display, commonly known as "the brain of the LED display", the LED control system is also becoming more and more subdivided in response to the development needs, and has developed into a professional LED display control market worth $500million.

Status quo of LED display control system industry

The development history of LED display control systems is as long as that of LED displays. The upstream of the industrial chain mainly includes manufacturers of chips, PCBs, passive components, connectors, chassis structural parts, and wires. The downstream mainly includes manufacturers of various display screens and various industries. end customers etc. Manufacturers of display control systems mainly complete the processes of product design, program writing and burning, and machine assembly, integrate upstream raw materials into display control systems and sell them to downstream customers, and provide services such as installation and debugging and technical support. At present, the main brands in the field of LED control systems include: NovaStar, Colorlight, Linsn, Huidu, Mooncell, Kystar, Shanghai Xixun, RGBLink and other brands.

As a leading enterprise of LED display control system, NovaStar has served more than 4,000 customers around the world. The main customers include Leyard, Unilumin, Absen, Qiangli Jucai, Liantronics and other LED industry leaders. The development of the control system industry has played an important role in promoting the introduction of point-by-point calibration technology into the field of control systems, which can be said to be a technological innovation for the industry.

Since its establishment in 2012, Colorlight has gradually extended to other fields based on the display control system. Currently, it has three major product types: LED display control system, video processing equipment, and cloud network player. The main customers are Qiangli Jucai, Leyard, Unilumin , Changchun Cedar, Ruision Technology, etc., and their overall performance has maintained stable growth in recent years.

The application fields of LED display control systems are gradually subdivided

Mini/Micro LED

Among them, Mini/Micro LED is a new type of display technology, and Mini/Micro LED has always been very optimistic. The current layout of enterprises includes Samsung, Sony, BOE, Leyard and other international and domestic giants, and it is expected to usher in a trillion-level market demand in the future. Because the market prospects in this field are very attractive, some control system manufacturers have already made arrangements in advance.

NovaStar started from multiple dimensions and continuously improved the brightness and color consistency of the display to better meet the ultra-high image quality requirements of Mini/Micro LED displays.

Colorlight also has corresponding technical reserves, such as Mini/Micro LED display technology (including multi-layer correction technology, multi-method color correction ability, high frame rate and high resolution display technology).

Mooncell's well-crafted commercial display solutions help enhance the value of commercial brands. It is the first company in the industry to design HDMI OUT monitor ports, which can be used for small screens and large screens. LOOP IN / LOOP OUT design, the main application of cascading, convenient multi-screen synchronous display.

5G+8K

The popularization and application of 5G communication technology will provide impetus for the rapid development of ultra-high-definition video technology, and will effectively promote the development of display screens, new media, video surveillance, telemedicine, video conferencing, industrial control, smart transportation, culture, education and entertainment, and AR/VR. The development of the field has broadened the downstream application market of video processing equipment to a large extent, and the popularization and application of 5G+8K will provide a good environment for the development of the video processing equipment industry.

NovaStar actively deploys 8K products and participates in the formulation of the world's first AVS3 video standard, leading the industry. Today, Nova's control system has been successfully applied to the Spring Festival Gala, Beijing Daxing Airport, China International Import Expo and other scenarios. Faced with the development trend of the LED display industry, Colorlight also believes that the popularization and application of 5G+8K in the future will provide excellent market opportunities and a good development environment for the company's product expansion and business growth.

Colorlight has developed a series of new products suitable for 5G transmission and 8K video processing, which have been recognized by customers and the market. With the help of computer technology, semiconductor technology, communication transmission technology, and video processing technology, the company strives to achieve new technology innovation, new product creation, and new business creativity, and continues to explore the application scenarios of video image display control technology to help new formats, The development of new industrial chains.

The 8K control system developed by Aoto Electronics not only has a series of world-leading technologies such as 24-bit processing depth technology, 8K ultra-clear display technology, 48G video data transmission and processing technology, wide color gamut video display technology, ultra-large bandwidth/optical fiber transmission technology, etc. At the same time, it also has the characteristics of fast screen construction, high color depth display, high processing depth, wide color gamut display, 3D technology, HDR10, flexible and convenient configuration, and WE server login control. In addition, Aoto Electronics also announced that it launched a 64K controller with completely independent intellectual property rights in 2018, which has been applied to the Outernet, a large landmark building in London abroad, creating an example of a 360° panoramic immersive LED display experience space.

Smart Light Pole + Vehicle Display

In the past two years, the country has intensively introduced a number of strategies such as "transportation power" and "new infrastructure", and vigorously promoted the construction of "smart street lights + vehicle-road coordination" smart roads, and a wave of smart light poles has been set off across the country. In 2020, smart light pole projects in 4 municipalities directly under the central government and 13 provinces in my country have been launched. Relevant data show that the global smart light pole market will grow to about 21.88 billion US dollars from 2020 to 2026, with a compound annual growth rate of about 16.06%.

Huidu has deeply cultivated the smart light pole screen control system segment market, successfully lighting up smart light poles in Wuhan, Xi'an, Xining and other places, and the vehicle screen project has also been implemented in various parts of the country.

Shanghai Xixun is also making efforts in this field. Its vehicle-mounted screens and smart light pole screens have more and more projects, occupying a certain market share in the market. Li Long, sales director of Shanghai Xixun, shared that in the future, the taillights of taxis can also be made into LED screens, which can warn or remind the vehicles behind not to approach and other information. This is also an incremental market. In addition, fields such as smart light pole screens are very important growth points for the control system.

Cinema Screen

As for the movie screen market, after Unilumin and Leyard entered this field following Samsung's footsteps, it is believed that more companies will lay out this potential market. At present, there are about 30,000 movie theaters in China, and about 80,000 pcs of screens nationwide. It is expected to exceed 100,000 pcs in 2023. According to the per capita index of the US market, the domestic market can accommodate at least 130,000 to 160,000 pcs. The Chinese movie screen market has reached At the level of tens of billions of dollars, the field of control systems is expected to have a market share of 700 million dollars.

Recently, the Mooncell control system united with well-known domestic server manufacturers, equipped with AET 2K and 4K movie screens, successively passed the tests of Hollywood DCI technology, safety and quality indicators, and obtained Hollywood DCI certification. Behind the honor is not only the result of Altai's deep cultivation of the cinema display market, but also the best interpretation of Mooncell's expertise, refinement, and refinement in the field of LED display control systems.

Summary: After years of development, the LED control system has made great progress. In recent years, the LED display industry is developing towards segmentation and specialization. LED control system manufacturers and businesses are also catering to the market trend and moving towards specialization. Market development, has formed a complete industrial chain. Although affected by the epidemic, the LED control system has ushered in the most difficult year in history, but with the rise of market segments such as Mini/Micro LED, 5G+8K, movie screens, smart light poles, and car screens, the future can be expected!